Too Faced added a few new shades to their Born this Way foundation, and after being disappointed with shade Snow I thought perhaps shade Swan would be what I was looking for. I ordered it direct, rather than wait for Sephora and Ulta to get these new shades.
The first photo is Swan, just a dab on my arm and then ran my finger down it. It's not blended, obviously. Photo is taken outside, no flash. I included two shades that I use regularly - I actually tend to mix equal parts CoverFX's liquid N0, Kat VonD's Lock It shade 41, and NYX Pro Foundation Mixer in shade Opalescent. It works for me. KVD 41 looks a bit grey on my arm, and does on my face when I first apply it, but it soon settles in and matches well. I like to add Opalescent to thin it out.
The next few photos are the next day (today, June 23rd). It's overcast so photos aren't as bright. I only label them, sometimes crop, but these are WYSIWYG.
Inside, no flash
I had expected Swan to be lighter, and more pink, but on me, it's still dark and too peachy / yellow. I applied it this morning but washed it off because it was just too off, and I didn't want to walk around with it. I started over, and went with equal parts Swan and NYX Pro Foundation Mixer in White. It's still off, and because I'm using half mixer, I'm afraid I'm really not getting a true feel for Born this Way's formula. I'd like it to be a cruelty free alternative to MUFE's HD foundation, but it's hard to tell when I'm having a hard time getting a shade match.
I'd love to see their shade range expanded. I'd like to see options that are less peachy, more pink. Their shade selection for darker skin tones needs even more work.